Welcome to the Marketing thematic team's collection

The Marketing thematic team brings together teacher-researchers and doctoral students from CEREFIGE whose work is mainly in the field of marketing in order to help them carry out their research activities.

The Marketing thematic team aims to help its members contribute to the advancement of knowledge in marketing by offering them a place for the exchange, sharing, production and dissemination of scientific knowledge. Helping team members to conduct and develop their research activities with a view to contributing to scientific production and in particular articles in leading national and international academic journals, is one of the main challenges. The research of the members of the team is at the heart of the marketing concerns of the organizations and is for the most part part of one of the priority scientific axes of the laboratory.

Team meetings allow members to train continuously, to share their knowledge and experience with other members and to foster collaborations. Team meetings take the form of workshops devoted to theoretical, methodological or data analysis approaches, as well as certain types of scientific production such as assistance with publication in national and international academic journals , carrying out research case studies, producing videos, disseminating research to the media, professionals and the general public. The team is also a resource for members who wish to respond to calls for projects, discuss research projects or ongoing research,

The team also strives to support doctoral students in their doctoral research as well as researchers preparing for their Habilitation to Direct Research.

Objectives

• Support researchers in their marketing research
• Exchange, share and produce marketing knowledge
• Support and accompany members preparing a doctoral thesis and an Habilitation to Supervise Research