After being a character in the Marvel comics franchise, Þórr (Thor) has now become a movie star. Elves, dwarfs and trolls are playable characters in online role playing games. Óðinn (Odin) walks among humans in the best-selling novel, American Gods, and Ragnarr Loðbrók is the main character of an Irish-Canadian drama television series. As we can see, references to medieval Scandinavian stories are widespread nowadays in the cultural industry productions often called 'popular culture'. One must be careful, however, when using this expression, which has various definitions (Storey 2008, 1-12) and implies answers to multiple questions regarding memory, which can be defined as the contemporary presence of representations of the past (Ricoeur 2000, 5).