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Country-of-Origin Research in Marketing: Considerations for New Perspectives

Keywords : Marketing
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https://hal.univ-lorraine.fr/hal-01375602
Contributor : Cerefige Ul <>
Submitted on : Monday, October 3, 2016 - 12:17:44 PM
Last modification on : Wednesday, October 21, 2020 - 5:46:02 PM

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  • HAL Id : hal-01375602, version 1

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Renaud Frazer. Country-of-Origin Research in Marketing: Considerations for New Perspectives. Journées Thématiques de l’ADRIPS : De la Persuasion à la Persuasion Technologique, ADRIPS, Association pour la Diffusion de la Recherche Internationale en Psychologie Sociale, May 2013, Metz, France. ⟨hal-01375602⟩

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