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Conference Papers Year : 2013

Country-of-Origin Research in Marketing: Considerations for New Perspectives

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hal-01375602 , version 1 (03-10-2016)

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  • HAL Id : hal-01375602 , version 1

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Renaud Frazer. Country-of-Origin Research in Marketing: Considerations for New Perspectives. Journées Thématiques de l’ADRIPS : De la Persuasion à la Persuasion Technologique, ADRIPS, Association pour la Diffusion de la Recherche Internationale en Psychologie Sociale, May 2013, Metz, France. ⟨hal-01375602⟩
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