Compliance without pressure on the web : social influence and MMOG

Abstract : MMORPGs stand as very successful among people all around the world. MMORPGs (World of Warcraft or SecondLife, for instance) are not simply a pastime for teenagers, but represent a valuable research tool, on which millions of users inter-act via real-time 3D avatars or buddy icons. Regarding user's motivations, it seems that they are interested both in escaping from reality and in relating to other players. Thus, it appears that one of the main motivations of the users is related to online interactions. The question remains as to whether the social norms -as they can be observed in offline interactions- are salient and efficient in online interactions. Some of these rules are related to compliance without pressure techniques, which efficiency has been demonstrated in offline interactions. As expected, the results show that avatar-to-avatar communication is regulated by processes similar to those effective in offline communication, suggesting that users are not fully able to leave behind the pre-established social rules of interaction.
Mots-clés : Psychologie sociale
Type de document :
Communication dans un congrès
Ergo’IA 2014 14ème édition "Design, Ergonomie et IHM : quelle articulation pour la co-conception de l’interaction ?" , Oct 2014, Bidart, France. Ergo'IA '14 Proceedings of the 2014 Ergonomie et Informatique Avancée Conference - Design, Ergonomie et IHM: quelle articulation pour la co-conception de l'interaction Pages 97-100 ACM New York, NY, USA ©2014, 〈10.1145/2671470.2671484〉
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https://hal.univ-lorraine.fr/hal-01377501
Contributeur : Perseus Ul <>
Soumis le : vendredi 7 octobre 2016 - 09:57:49
Dernière modification le : mercredi 22 novembre 2017 - 11:00:01

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Laura Barbier, Valérie Fointiat. Compliance without pressure on the web : social influence and MMOG. Ergo’IA 2014 14ème édition "Design, Ergonomie et IHM : quelle articulation pour la co-conception de l’interaction ?" , Oct 2014, Bidart, France. Ergo'IA '14 Proceedings of the 2014 Ergonomie et Informatique Avancée Conference - Design, Ergonomie et IHM: quelle articulation pour la co-conception de l'interaction Pages 97-100 ACM New York, NY, USA ©2014, 〈10.1145/2671470.2671484〉. 〈hal-01377501〉

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