Les réseaux sociaux, un levier de fidélité pour les entreprises : exemple concret de l'enseigne Décathlon

Abstract : This report was realized within the frame of the Master 2 Projet et Territoire - Management et Communication du Sport and deals about the possible applications of Internet social networks in a professional environment. The purpose of this work is to judge the impact and capacity of Internet social networks to make these specifics sport customers become loyal. A questionnaire was set up in order to understand and analyze the behaviors of the sport customers in regarding the company pages on the Internet social networks and more particularly on Facebook. The outcomes of this report must provide concrete recommendations valuable for the Décathlon Augny.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2013_HILT_AURELIEN.pdf
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https://hal.univ-lorraine.fr/hal-01864898
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Aurélien Hilt. Les réseaux sociaux, un levier de fidélité pour les entreprises : exemple concret de l'enseigne Décathlon. Sociologie. 2013. ⟨hal-01864898⟩

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