La communication événementielle pour les fédérations sportives : un outil indispensable à leur image

Abstract : The sports events occupies a prominent place in the field of communication. Sports Federation are not left out of this sector and have understood the power of this original communications channel. Affinity Federations, more than others, need a positive image in order to grow and achieve goals. The Sport Federation of ASPTT is in this case and trying to change its image by creating new innovative sports events allowing it to detach herself from the competition that opposes the other multisports federation. To know what the sporting event in an indispensable tool in the image of a federation, this study focuses on the case of ASPTT Running Tour through a survey with questionnaires and discussions. Analysis of the results offers an objective vision of the project and suggests avenues for development of the image by events.
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Master thesis
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http://docnum.univ-lorraine.fr/public/SCDSCI_M_2011_LAURENT_DENIS.pdf
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Denis Laurent. La communication événementielle pour les fédérations sportives : un outil indispensable à leur image. Sociologie. 2011. ⟨hal-01877836⟩

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