Conference Papers
Year : 2018
Gautier Lombard : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02153146
Submitted on : Wednesday, June 12, 2019-8:53:02 AM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
Dates and versions
Identifiers
- HAL Id : hal-02153146 , version 1
Cite
Gautier Lombard. THE EFFECT OF COLOR IN ONLINE CONSUMER REVIEWS ON CONSUMER EVALUATIONS. Academy of Marketing Science World Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02153146⟩
Collections
34
View
0
Download