Development and validation of an emic scale to measure ad-evoked nostalgia in France

Complete list of metadatas

https://hal.univ-lorraine.fr/hal-02169833
Contributor : Christian Dianoux <>
Submitted on : Monday, July 1, 2019 - 3:19:20 PM
Last modification on : Tuesday, July 2, 2019 - 1:31:35 AM

Identifiers

Collections

Citation

Altaf Merchant, John Ford, Christian Dianoux, Jean-Luc Herrmann. Development and validation of an emic scale to measure ad-evoked nostalgia in France. International Journal of Advertising, Taylor & Francis (Routledge), 2016, 35 (4), pp.706-729. ⟨10.1080/02650487.2015.1090049⟩. ⟨hal-02169833⟩

Share

Metrics

Record views

10