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Sponsoring et marketing direct – Réflexions ad hoc

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https://hal.univ-lorraine.fr/hal-02169847
Contributor : Jean-Luc Herrmann Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:23:23 PM
Last modification on : Friday, February 11, 2022 - 12:09:03 PM

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  • HAL Id : hal-02169847, version 1

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Jean-Luc Herrmann. Sponsoring et marketing direct – Réflexions ad hoc. Génération marketing, Mélanges en l’honneur du Professeur Pierre-Louis Dubois, 2016. ⟨hal-02169847⟩

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