Sponsoring et marketing direct – Réflexions ad hoc

Document type :
Book section
Complete list of metadatas

https://hal.univ-lorraine.fr/hal-02169847
Contributor : Jean-Luc Herrmann <>
Submitted on : Monday, July 1, 2019 - 3:23:23 PM
Last modification on : Tuesday, July 2, 2019 - 1:31:35 AM

Identifiers

  • HAL Id : hal-02169847, version 1

Collections

Citation

Jean-Luc Herrmann. Sponsoring et marketing direct – Réflexions ad hoc. Génération marketing, Mélanges en l’honneur du Professeur Pierre-Louis Dubois, 2016. ⟨hal-02169847⟩

Share

Metrics

Record views

3