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Year : 2016
Jean-Luc Herrmann : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169847
Submitted on : Monday, July 1, 2019-3:23:23 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-02169847 , version 1
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Jean-Luc Herrmann. Sponsoring et marketing direct – Réflexions ad hoc. Génération marketing, Mélanges en l’honneur du Professeur Pierre-Louis Dubois, 2016. ⟨hal-02169847⟩
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