Color vs. Black and White: Contrast Effects in Print Advertisements

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Conference papers
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https://hal.univ-lorraine.fr/hal-02169914
Contributor : Mathieu Kacha <>
Submitted on : Monday, July 1, 2019 - 3:47:16 PM
Last modification on : Tuesday, July 30, 2019 - 9:05:12 AM

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  • HAL Id : hal-02169914, version 1

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Sophie Lacoste-Badie, Mathieu Kacha. Color vs. Black and White: Contrast Effects in Print Advertisements. Academy of Marketing Science Word Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02169914⟩

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