The article focuses on the value models in entrepreneurship and, particularly, in a perspective of sustainable development. In the first part, we show that the different economic models do not take into consideration the sustainable development dimension. Indeed, they are mainly concerned with the design of value, the production of value, or the valuation of value. The second part aims to propose a renewed vision of the models of value through the concept of complexity. In this perspective, we propose to apprehend several approaches allowing to link these three dimensions. In fact, our objective is to envisage the integration of the sustainable development dimension in order to propose a global model of value. The article will be ended by addressing the challenges to be considered in order to grasp the meaning of value in a global way.