Conference Papers
Year : 2018
Camilia Boulegriblet : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02537790
Submitted on : Thursday, April 9, 2020-7:52:15 AM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
Dates and versions
Identifiers
- HAL Id : hal-02537790 , version 1
Cite
Youness Chebli. The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ. Academy of Marketing Science, Jun 2018, Porto, Portugal. ⟨hal-02537790⟩
Collections
50
View
0
Download