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Les nudges, une innovation managériale dans la communication d’entreprise ?

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https://hal.univ-lorraine.fr/hal-03010772
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 7:23:37 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-03010772, version 1

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Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou-Martin, Géraldine Thévenot, Hélène Yildiz. Les nudges, une innovation managériale dans la communication d’entreprise ?. Ecole d’Eté RRI 2017, 2017, NANCY, France. ⟨hal-03010772⟩

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