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The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

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https://hal.univ-lorraine.fr/hal-03010835
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 8:10:15 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-03010835, version 1

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Christian Dianoux, Zdenek Linhart. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 20th Annual Conference on Business and Marketing Strategies for Central & Eastern Europe, 2012, VIENNA, Austria. ⟨hal-03010835⟩

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