In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland - Université de Lorraine Access content directly
Journal Articles Journal of East-West Business Year : 2007

In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland

Abstract

The analysis of consumer shopping behavior is one of the most critical aspects which has to be taken into consideration in a context of retailing internationalization, where managers need to define the degree to which international firms can standardize or adapt their strategies in foreign markets. The aim of this research is to analyze and point out the main cross-cultural differences regarding in-store behavior comparing three countries: Italy, France and Poland. The study presents the results of an empirical research carried out on the household goods retail sector, which shows on a global level a positive growth trend that is predicted to continue in the next years especially through the internationalization of the retailing chains.
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Dates and versions

hal-03011106 , version 1 (17-11-2020)

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Donata Vianelli, Christian Dianoux, Tomasz Domanski, Jean-Luc Herrmann. In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland. Journal of East-West Business, 2007, 13 (2/3), pp.115-142. ⟨10.1300/J097v13n02_02⟩. ⟨hal-03011106⟩
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