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In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland

Abstract : The analysis of consumer shopping behavior is one of the most critical aspects which has to be taken into consideration in a context of retailing internationalization, where managers need to define the degree to which international firms can standardize or adapt their strategies in foreign markets. The aim of this research is to analyze and point out the main cross-cultural differences regarding in-store behavior comparing three countries: Italy, France and Poland. The study presents the results of an empirical research carried out on the household goods retail sector, which shows on a global level a positive growth trend that is predicted to continue in the next years especially through the internationalization of the retailing chains.
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https://hal.univ-lorraine.fr/hal-03011106
Contributor : CHRISTIAN DIANOUX Connect in order to contact the contributor
Submitted on : Tuesday, November 17, 2020 - 11:24:21 PM
Last modification on : Friday, February 11, 2022 - 12:09:10 PM

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Donata Vianelli, Christian Dianoux, Tomasz Domanski, Jean-Luc Herrmann. In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland. Journal of East-West Business, Taylor & Francis (Routledge), 2007, 13 (2/3), pp.115-142. ⟨10.1300/J097v13n02_02⟩. ⟨hal-03011106⟩

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