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La pubblicità comparativa in Europa : bilancio e prospettive

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https://hal.univ-lorraine.fr/hal-03011124
Contributor : Christian Dianoux <>
Submitted on : Tuesday, November 17, 2020 - 11:45:05 PM
Last modification on : Tuesday, November 24, 2020 - 6:10:02 PM

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  • HAL Id : hal-03011124, version 1

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Christian Dianoux, Herrmann Jean-Luc. La pubblicità comparativa in Europa : bilancio e prospettive. Micro & Macro Marketing, 2001, Aprile (1), pp.143-168. ⟨hal-03011124⟩

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