A better understanding of the mechanisms explaining free-riding consumer behavior in a multichannel retailing context - Université de Lorraine
Other Publications Year : 2014

A better understanding of the mechanisms explaining free-riding consumer behavior in a multichannel retailing context

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Humanities and Social Sciences Business administration

Sandrine HEITZ-SPAHN  : Connect in order to contact the contributor

https://hal.univ-lorraine.fr/hal-03013321

Submitted on : Wednesday, November 18, 2020-10:01:20 PM

Last modification on : Friday, February 16, 2024-5:31:14 PM

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hal-03013321 , version 1 (18-11-2020)

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  • HAL Id : hal-03013321 , version 1

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Sandrine Heitz-Spahn. A better understanding of the mechanisms explaining free-riding consumer behavior in a multichannel retailing context. 2014. ⟨hal-03013321⟩

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UNIV-LORRAINE CEREFIGE-UL CEREFIGE-ET-MKT CEREFIGE-IAE-METZ IAE-METZ
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