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Que peut-on attendre d’une régulation du sexisme dans la publicité en France ?

Abstract : Since the 1920s or earlier, advertisers have used sexuality, in varying degrees, to drive purchases. A society’s gender relations are thus represented in business communications through sexualized and sexist stereotypes. The author provides an update on the resistance that is holding the sector back and a survey of the power dynamics between feminist associations and regulatory bodies for the implementation of regulations.
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https://hal.univ-lorraine.fr/hal-03014502
Contributor : Laurence Corroy Connect in order to contact the contributor
Submitted on : Thursday, November 19, 2020 - 2:26:59 PM
Last modification on : Monday, June 21, 2021 - 10:27:35 AM

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Laurence Corroy, Sophie Jehel. Que peut-on attendre d’une régulation du sexisme dans la publicité en France ?. Communication - Information, médias, théories, pratiques, Universite Laval, 2020, L'espace public en sciences de la communication. À la croisée des regards des pays arabophones et africains subsahariens, 37 (2), pp.[En ligne]. ⟨10.4000/communication.12486⟩. ⟨hal-03014502⟩

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