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Book Section Year : 2023

Expertise from Websites. Pedagogical perspectives in Information and Communication

Luc Massou

Abstract

The authors begin with a two-fold observation: despite the placement and growing influence of digital social networks and mobile applications in the Web-based communications of organizations (companies, communities, media, associations, etc.), it must be understood that the desktop versions (to be used on computers) of their websites still remain in place. In most cases, they still remain an anchor point for their digital communication strategy, to which their social networks and mobile versions are anchored. The authors would like to put forward a perspective of educational experiences on several supervised works at the levels of bachelor 2 (L2), bachelor 3 (L3) and master 1 (M1) degrees in information and communication, the training received by future Web communication managers or digital project managers, and focusing on the analysis of websites (in institutional, media, or commercial communication) and online socio-digital networks (social media, community sites).
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Dates and versions

hal-04434013 , version 1 (02-02-2024)

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Luc Massou. Expertise from Websites. Pedagogical perspectives in Information and Communication. Luc Massou; Patrick Mpondo-Dicka; Nathalie Pinède. Analyzing Websites, Wiley, pp.57-79, 2023, 9781394264940. ⟨10.1002/9781394264964.ch3⟩. ⟨hal-04434013⟩
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