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                <term xml:lang="en">Virtual reality</term>
                <term xml:lang="en">perceived pleasure</term>
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                <term xml:lang="fr">Virtual reality</term>
                <term xml:lang="fr">perceived pleasure</term>
                <term xml:lang="fr">perceived flow</term>
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              <p>While virtual reality is making headway in a number of sectors, the literature does not study the ongoing use and recommendation behaviour of users. Yet these factors are essential to ensure sustainable revenues for companies exploiting this new technology. Clearly, while virtual reality creates a great deal of new value, it also entails heavy investment. In an attempt to understand usage and recommendation behavior, this research mobilises an expectation confirmation model, extended to the theory of technological affordance and the theory of hedonic information systems. Based on a sample of 136 users of a VR universe, the study reveals that, through its affordances, virtual reality reinforces perceived pleasure and perceived flow and significantly influences the intention to continue using and to recommend. Our results encourage professionals to make greater use of this technology in their services, and provide them with a number of practical solutions.</p>
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              <p>Alors que la réalité virtuelle (VR) progresse dans de nombreux secteurs d‘activité, la littérature n’étudie pas le comportement d’utilisation continue et de recommandation des utilisateurs. Pourtant, ces facteurs sont essentiels pour assurer des revenus durables aux entreprises qui exploitent cette nouvelle technologie. A l’évidence, si la réalité virtuelle créeune valeur nouvelle et élevée, elle entraîne de lourds investissements. Pour tenter de comprendre le comportement d’utilisation et de recommandation, cette recherche mobilise un modèle de la confirmation des attentes étendu à la théorie des affordance technologique et à la théorie des systèmes hédoniques d’informations. A partir d’un échantillon de 136 utilisateurs d’un univers en VR, l’étude révèle qu’à travers ses affordances, la réalité virtuelle renforce le plaisir et le flow perçu et influence significativement l’intention de continuer à utiliser et de recommander. Nos résultats invitent les professionnels à déployer davantage cette technologie dans leur service et leur apportent quelques recommandations concrètes.</p>
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