Les prix aux entreprises : un dispositif de management, de reconnaissance et de communication : le cas de la région Lorraine

Abstract : Corporate awards conferred upon companies, or more generally upon their manager, are a recent practice ; formerly, only a few products and some employees were rewarded. These awards are used to highlight the excellence of a compagny. Selecting the winner requires careful organisation. These awards also involve media coverage of the winner. But one can also wonder whether the true recipient of the award is not the person who may find it beneficial to diffuse standards (sales turnover, share of exports, quality assurance, respect of the environment, concern for sustainable development, etc). In this case, the award is not addressed to the winner. One must then understand that compagny awards are an original form of mediation aimed at standardizing companies on a world scale.
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Jamila Ysati. Les prix aux entreprises : un dispositif de management, de reconnaissance et de communication : le cas de la région Lorraine. Gestion et management. Université Paul Verlaine - Metz, 2004. Français. ⟨NNT : 2004METZ007L⟩. ⟨tel-01750101⟩

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