Gamification des interactions humain-technologie : représentation, conception et évaluation d’un guide pour la gamification des interfaces

Abstract : Gamification is the process of using game elements in professional digital systems, elements which are tailored to users’ profiles in order to increase their motivation and commitment with an emphasis on appealing, even amusing, interactions. This digital interface design modality questions ergonomics, especially when applied to professional contexts. Gamification needs to be defined, designed for and evaluated. Furthermore, the mechanism behind user commitment and the meaning of gamification needs to be carefully considered. The first experiment analyzes the perception of gamification by designers. They have to identify the ludic parts of gamification interfaces and then to categorize it. Two dimensions are identified: cosmetic and involvement. The second experiment analyzes the perception of gamification by end users through a comparison between gamified and non gamified versions of an interface. Analyses reveal that gamification has a primary impact, which affects positively the interaction, and an unwanted secondary impact. Then, a design guide is created which consists of a description of the design process and a toolbox (main principles, decision trees, design grid). It is validated through a third experiment: subjects, split into two groups (with / without the guide) are asked to gamify a system. The results show that the guide favors fluidity, flexibility, novelty and details. To conclude, this work provides conceptual details as well as a discussion about the ideological part of gamification and the psychological techniques, which are used to commit and motivate as well as to persuade, change behavior and control. Finally, next steps for research are suggested.
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Cathie Marache-Francisco. Gamification des interactions humain-technologie : représentation, conception et évaluation d’un guide pour la gamification des interfaces. Psychologie. Université de Lorraine, 2014. Français. ⟨NNT : 2014LORR0365⟩. ⟨tel-01751834⟩

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