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Understanding the Cultural Dimension on the Web Homepage Preferences and Visual Exploration

Abstract : In an experimental study conducted with thirty-two French and Japanese users, we investigated the impact of culture (i.e., cultural cognitive style) on users’ preferences and their visual exploration of homepages with two different designs: French-ness and Japan-ness design. Two main results have been obtained: (1) Even if homepages are culturally designed, preferences of the user is not related to this culturecentered design; (2) The visual exploration of homepages is subordinate to the culture of the user, i.e. is not really related to the design.
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https://hal.univ-lorraine.fr/hal-01416937
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Submitted on : Friday, December 16, 2016 - 8:28:35 AM
Last modification on : Friday, February 8, 2019 - 11:56:14 AM

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  • HAL Id : hal-01416937, version 1

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Jérôme Dinet, Robin Vivian, Kevin La Mantia, Munéo Kitajima, David Bertolo. Understanding the Cultural Dimension on the Web Homepage Preferences and Visual Exploration. ICDS 2013 The Seventh International Conference on Digital Society, Feb 2013, Nice, France. ⟨hal-01416937⟩

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