Even if not so ancient, the history of the heat engine efficiency at maximum power expression has been yet turbulent. More than a decade after the publication of the seminal article by Curzon and Ahlborn in 1975, two older works by Chambadal and Novikov were rediscovered, both dating from 1957. Then, some years ago, the name of Yvon arose from a textual reference to this famous relation in a conference article published in 1955. Thanks to a historical study of French-written books not published for a long time, and since never translated into other languages, we bring to light in this paper that this relation was actually first proposed by Henri B. Reitlinger in 1929.