Patterns comportementaux sur la page d’accueil et performances de navigation sur les sites web

Abstract : Researchers provide designers with guidelines according to users’ navigation styles. This leads us to believe that a specific design would conduct to good performances for some users but not for others. A fine grain analysis and knowledge of users’ behaviours is thus necessary for providing adequate guidelines for web design. Surprisingly, to our knowledge a fine grain analysis of users’ behaviours on the home page in relation to navigation styles and patterns has not been conducted. It might still be possible that those behaviours on this page influence the general navigation performances. To fill in this gap, we conducted an exploratory study with 112 participants who had to search for information on a web site. All participants had to achieve the task in the same conditions. To evaluate navigation performances, different types of behavioural indices (efficiency to the task, disorientation and behavioural navigation on home page) were analysed. A hierarchical cluster analysis allowed us to identify three categories of users, based on these different behaviour indices. Categories of users differ from one another on the basis of their behaviours on the home page (time spent on the page, number of clicks and scrolls, etc.) and on the web site (revisitation rate, time to complete the task, etc.). These results suggest the possibility that home pages have an impact on navigation, but in a different way depending on users’ navigation pattern. Future work based on these findings should provide new guidelines for the design of home pages.
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Mélanie Becker, J. M. Christian Bastien, Gautier Drusch. Patterns comportementaux sur la page d’accueil et performances de navigation sur les sites web. Psychologie Française, Elsevier Masson, 2015, 60 (2), pp.159-171. ⟨10.1016/j.psfr.2015.03.004⟩. ⟨hal-01453187⟩



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