L'intégration de la politique marketing d'un club professionnel sur un territoire

Abstract : Marketing action in the clubs was considerably developed because of the necessity of generating new financial resources to face notably the local competition in the other sports spectacles. A club interacts with a large number of local actors. The general public, companies or local communities are so many entities that are open to increase the turnover of the club to improve its development. Before being national, the attraction of a club is above all a local one. A club has to optimize its relations with all territory's actors to strengthen its status at the local level and to be able to be considering doing a development more important of the brand. Local sponsoring is very important for a club because it allows the club to generate receipts and to take advantage of the business network of each company. Clubs have to set up a coherent sponsoring politic adapted to the local companies.
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/SCDSCI_M_2008_DURGET_JEREMY.pdf
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https://hal.univ-lorraine.fr/hal-01804287
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Submitted on : Thursday, May 31, 2018 - 3:29:51 PM
Last modification on : Wednesday, September 12, 2018 - 11:41:39 AM

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Jérémy Durget. L'intégration de la politique marketing d'un club professionnel sur un territoire. Sociologie. 2008. ⟨hal-01804287⟩

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