La Communication du Tournoi OPEN Sarreguemines de Tennis Handisport

Abstract : Sarreguemines Open Wheelchair tournament is a historical event. Indeed, the club is one of the rare associations to have perpetuated this tournament in France for more than twenty years. In prospect of the future tournament, the club supported by his partners, wanted to launch a new dynamics based on a project team that aimed to correct two major weaknesses, which are the communication and the marketing of this event. In ordert to do it, an analysis of the current situation allowed us to understand the context of the tournament and the associated targets. The objective is to enable the tournament to increase its fame and attract partners and thus cultivate its attractiveness on its territory. A communication strategy was set up to reach the goals decided for this national tournament which has authority to become an international tournament during the next edition. Numerous tools were developed to improve the actions of the club to the general public, the partners and the media and continue to make the Sarreguemines sports club for disabled athletes grow bigger.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2015_MERTZ_THOMAS.pdf
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Thomas Mertz. La Communication du Tournoi OPEN Sarreguemines de Tennis Handisport. Sociologie. 2015. ⟨hal-01829538⟩

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