La promotion de la pratique handisport – Tournoi tennis handisport de Sarreguemines

Abstract : Steady efforts are made for giving visibility in disability sports and to ensure its development, yet some challenges still remain. Since the successful London Olympic Games, people awareness towards disability has changed in the United Kingdom thanks to an incredible broadcasting. At each level, in Europe and on different levels, many projects have been launched and other are emerging. In this way, we can identify possible solutions and improvements. Due to the difficulties to organize international competitions and low private funds, the AVS Santé Open in Sarreguemines is a relevant example of promotion issue. This year, the tournament counts on a new team to boost communication and marketing. Obviously, it is reaching a turning point with integrating different actors in a collaborative dimension and the group AVS Santé, official partner of the tournament. A step ahead a new market in disability?
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Master thesis
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Rachid Lahdaoui. La promotion de la pratique handisport – Tournoi tennis handisport de Sarreguemines. Sociologie. 2015. ⟨hal-01829716⟩

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