Optimisation de la communication digitale d’une entité sportive : l’exemple de l’Institut National du Sport, de l’Expertise et de la Performance (INSEP)

Abstract : This report is an approach of the improvements that can be brought into the digital communication strategy of a sports organization: in this case, INSEP’s. How INSEP should use and exploit its digital communication at best to succeed in its communication strategy ? We will first briefly describe what a digital communication is, and how essential it is, before submitting 2 methods that can be transposable to any type of analysis (either internal or external) of a sports organization. This has made it possible to define the new directions in the digital world and in sports in general, but also those on the digital supports on which INSEP is active. Finally, we will propose some appropriate solutions to every kind of problems and will test them in situ in order to answer the problem of the expounded subject.
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Master thesis
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http://docnum.univ-lorraine.fr/public/BUS_M_2015_GARRIGUES_LUCIE.pdf
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https://hal.univ-lorraine.fr/hal-01832790
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Submitted on : Monday, July 9, 2018 - 8:59:06 AM
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Lucie Garrigues. Optimisation de la communication digitale d’une entité sportive : l’exemple de l’Institut National du Sport, de l’Expertise et de la Performance (INSEP). Sociologie. 2015. ⟨hal-01832790⟩

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