L'événementiel sportif au service des golfs

Abstract : Events communication is an out of mass media communication's tool, used by companies or institutions in order to organize events internally or externally. Those events are broadly speaking fairs, sporting events, conferences, festivals, conventions, festive parties, cocktails, prize deliveries or rallyes. This mean of communication hold an important place in the sporting world. The accomplished investments in sponsoring or patronage reach huge amounts. It's impossible to miss the numerous sponsors during a TV meeting or in a regional sports club. I decided to aim my paper on the start of a complex plan in the Golf's field. Indeed I realize my end of studies'practice in a golf club in Switzerland. This golf club welcomes many different huge competitions, and one of my missions was to organize an competition Château de Vaumarcus Trophy. The aim of my research is to determine the importance of the necessity of the sporting events for Golf clubs, as well as the narrow link between the two concepts. Then while studying the importance of the events in the development of this sport, I will try to determine if the survival of golf depends on sporting events.
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/SCDSCI_M_2009_HUSSON_BENOIT.pdf
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https://hal.univ-lorraine.fr/hal-01898740
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Submitted on : Thursday, October 18, 2018 - 5:26:41 PM
Last modification on : Friday, October 19, 2018 - 1:03:44 AM

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  • HAL Id : hal-01898740, version 1

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Benoit Husson. L'événementiel sportif au service des golfs. Sociologie. 2009. ⟨hal-01898740⟩

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