Équilibre des portefeuilles et synergie des marchés : Étude sur les pistes d’amélioration de la performance d’un Centre d’Affaires Entreprise bancaire à travers l’équilibre des portefeuilles et la synergie des marchés

Abstract : This thesis examines the possible ways of improving the performance of a business banking center, including portfolio balance and synergy markets. The first part explains what is meant by performance and what are the ways to measure it. The second part analyses the customer portfolio of the business center, with a commercial and risk view, in order to detect any imbalance. The third part outlines the synergies exploited by the business center with private banks and market professionals. This study has shown that good management of the client portfolio is essential to improve the performance of the business center. The portfolio balance avoids the risk of demotivation of business development manager. Diversification allows to minimize the specific risk. Synergies for improving performance are clearly identifiable with the private bank, it is much harder on the professional market.
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/ESM_M_2010_CUSUMANO_FREDERIC.pdf
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https://hal.univ-lorraine.fr/hal-01935030
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Submitted on : Monday, November 26, 2018 - 2:17:37 PM
Last modification on : Tuesday, November 27, 2018 - 1:03:14 AM

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Frédéric Cusumano. Équilibre des portefeuilles et synergie des marchés : Étude sur les pistes d’amélioration de la performance d’un Centre d’Affaires Entreprise bancaire à travers l’équilibre des portefeuilles et la synergie des marchés. Economies et finances. 2011. ⟨hal-01935030⟩

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