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Master thesis

LCL : Les crédits à la consommation face à une nouvelle réforme

Abstract : Since the financial crisis and the credit crunch in 2007, people are more and more vigilant towards their bank and especially when they require a credit although they need it to manage their life. Consumer credit represents a source of socialization because customers can buy what they need to make their life more enjoyable such as a car, a trip, or they can use it for another project, otherwise if they need money when an event arise and they did not expect it, they can also borrow money to their bank to deal with it. In other words, credit is part of our daily life. However, customers are still suspicious and in order to help them to be more confident when they need money and to make them feel more protected, the French government has decided to establish a law that came into force the 1st of May 2011. The major principle of this law is to restrict credits in order to avoid excessive debts and misunderstandings about offers. Before the law, the credits market was more wide open and allowed a free communication about promotional interest rates without mentioning anything about the standard interest rate. Now the communication is very restricted and consumers know exactly what kind of contract they are going to sign. In a very high competitive and energetic credit market, banks need to find solution to be attractive through the legislation regulating it. That is why innovations are required to play a role in the modernization of the consumer credit framework in respecting the customers’ protection. The new challenge for banks is to manage to find offers which are different to attract and be responsible in the same time and especially about the revolving credit that is one of the most challenged by the law. LCL has always had a different approach regarding the consumer credit, that is to say they try to show to their clients that they are involved in the relation and act in a responsible way by advising and put all its effort in consumerist behavior.
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Master thesis
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Submitted on : Thursday, December 6, 2018 - 4:23:41 PM
Last modification on : Saturday, April 30, 2022 - 4:03:04 PM

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  • HAL Id : hal-01947311, version 1



Xavier Dorofieff. LCL : Les crédits à la consommation face à une nouvelle réforme. Gestion et management. 2011. ⟨hal-01947311⟩



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