L’animation commerciale d’un réseau de distributeur/intégrateurs au sein d’une PME : Comment dynamiser son réseau de distribution pour une PME telle qu’INFFLUX ?

Abstract : This thesis presents how work a distributor network and its coordination within a small business company. INFFLUX is a small company, software editor for warehouse management system. Here, the goal is to study how to dynamize its own distributor/integrator network for a small business company as INFFLUX. A presentation of the company is conducted as well as a market research related to WMS editing market, emphasizing the specificity of indirect sales. Moreover, current network coordination and its subsequent problems are described in the second part, together with potential solutions to implement in order to successfully energize the distribution network.
Document type :
Master thesis
File URL :
http://docnum.univ-lorraine.fr/prive/ESM_M_2010_MAHOUT_LYSIANE.pdf
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https://hal.univ-lorraine.fr/hal-01947429
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Submitted on : Thursday, December 6, 2018 - 5:42:59 PM
Last modification on : Friday, December 7, 2018 - 1:01:40 AM

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  • HAL Id : hal-01947429, version 1

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Lysiane Mahout. L’animation commerciale d’un réseau de distributeur/intégrateurs au sein d’une PME : Comment dynamiser son réseau de distribution pour une PME telle qu’INFFLUX ?. Gestion et management. 2011. ⟨hal-01947429⟩

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