Journal Articles
Journal of Consumer Marketing
Year : 2013
CHRISTIAN DIANOUX : Connect in order to contact the contributor
https://hal.univ-lorraine.fr/hal-02169857
Submitted on : Monday, July 1, 2019-3:27:05 PM
Last modification on : Tuesday, November 24, 2020-6:10:02 PM
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Christian Dianoux, Jean‐luc Herrmann, Helen Zeitoun. Comparative advertising: citing or not the leading brand and its price. Journal of Consumer Marketing, 2013, 30 (4), pp.345-354. ⟨10.1108/JCM-02-2013-0454⟩. ⟨hal-02169857⟩
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