The effectiveness of female nudity in advertising in three European countries

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https://hal.univ-lorraine.fr/hal-02169889
Contributor : Christian Dianoux <>
Submitted on : Monday, July 1, 2019 - 3:38:20 PM
Last modification on : Tuesday, July 2, 2019 - 1:31:38 AM

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Christian Dianoux, Zdenek Linhart. The effectiveness of female nudity in advertising in three European countries. International Marketing Review, Emerald, 2010, 27 (5), pp.562-578. ⟨10.1108/02651331011076590⟩. ⟨hal-02169889⟩

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