The effectiveness of female nudity in advertising in three European countries

Christian Dianoux; Zdenek Linhart

doi:10.1108/02651331011076590

Journal Articles International Marketing Review Year : 2010

The effectiveness of female nudity in advertising in three European countries

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Christian Dianoux

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Université Nancy 2

Zdenek Linhart

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Humanities and Social Sciences Business administration

CHRISTIAN DIANOUX : Connect in order to contact the contributor

https://hal.univ-lorraine.fr/hal-02169889

Submitted on : Monday, July 1, 2019-3:38:20 PM

Last modification on : Tuesday, November 24, 2020-6:10:02 PM

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hal-02169889 , version 1 (01-07-2019)

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HAL Id : hal-02169889 , version 1
DOI : 10.1108/02651331011076590

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Christian Dianoux, Zdenek Linhart. The effectiveness of female nudity in advertising in three European countries. International Marketing Review, 2010, 27 (5), pp.562-578. ⟨10.1108/02651331011076590⟩. ⟨hal-02169889⟩

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