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Article Dans Une Revue International Marketing Review Année : 2010

The effectiveness of female nudity in advertising in three European countries

Christian Dianoux
Zdenek Linhart
  • Fonction : Auteur

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hal-02169889 , version 1 (01-07-2019)

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Christian Dianoux, Zdenek Linhart. The effectiveness of female nudity in advertising in three European countries. International Marketing Review, 2010, 27 (5), pp.562-578. ⟨10.1108/02651331011076590⟩. ⟨hal-02169889⟩

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