Can advertising influence the results of hedonic tests for food products? - Université de Lorraine
Journal Articles International Journal of Advertising Year : 2015

Can advertising influence the results of hedonic tests for food products?

Christian Dianoux
Université Nancy 2
Dan Petrovici
  • Function : Author
University of Kent [Canterbury]
Anne-Laure Minondo
  • Function : Author
Qualtech

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Humanities and Social Sciences Business administration

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https://hal.univ-lorraine.fr/hal-02169911

Submitted on : Monday, July 1, 2019-3:45:58 PM

Last modification on : Friday, August 5, 2022-3:03:09 PM

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hal-02169911 , version 1 (01-07-2019)

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Christian Dianoux, Dan Petrovici, Anne-Laure Minondo. Can advertising influence the results of hedonic tests for food products?. International Journal of Advertising, 2015, 32 (4), pp.617-632. ⟨10.2501/IJA-32-4-617-632⟩. ⟨hal-02169911⟩

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