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Can advertising influence the results of hedonic tests for food products?

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https://hal.univ-lorraine.fr/hal-02169911
Contributor : CHRISTIAN DIANOUX Connect in order to contact the contributor
Submitted on : Monday, July 1, 2019 - 3:45:58 PM
Last modification on : Friday, August 5, 2022 - 3:03:09 PM

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Christian Dianoux, Dan Petrovici, Anne-Laure Minondo. Can advertising influence the results of hedonic tests for food products?. International Journal of Advertising, Taylor & Francis (Routledge), 2015, 32 (4), pp.617-632. ⟨10.2501/IJA-32-4-617-632⟩. ⟨hal-02169911⟩

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