Export marketing strategy and export performance: a review of the recent empirical evidence - Université de Lorraine
Conference Papers Year : 2019

Export marketing strategy and export performance: a review of the recent empirical evidence

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Economics and Finance Business administration

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https://hal.univ-lorraine.fr/hal-02537637

Submitted on : Thursday, April 9, 2020-1:28:53 AM

Last modification on : Tuesday, September 12, 2023-2:14:15 PM

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hal-02537637 , version 1 (09-04-2020)

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  • HAL Id : hal-02537637 , version 1

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Raluca Mogos Descotes, Claude Obadia, Irena Vida. Export marketing strategy and export performance: a review of the recent empirical evidence. 2ème Workshop/Journée de Recherche en Export Management, Jul 2019, Montpellier, France. ⟨hal-02537637⟩

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