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Cross-Border Marketing Mix and Exporter Performance

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https://hal.univ-lorraine.fr/hal-02537649
Contributor : Camilia Boulegriblet <>
Submitted on : Thursday, April 9, 2020 - 1:51:49 AM
Last modification on : Friday, April 10, 2020 - 1:49:39 AM

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  • HAL Id : hal-02537649, version 1

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Claude Obadia, Raluca Mogos Descotes. Cross-Border Marketing Mix and Exporter Performance. 26th Annual CIMaR Conference Consortium for International Marketing Research, Jun 2017, Florence, Italy. ⟨hal-02537649⟩

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