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https://hal.univ-lorraine.fr/hal-02537649
Submitted on : Thursday, April 9, 2020-1:51:49 AM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-02537649 , version 1
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Claude Obadia, Raluca Mogos Descotes. Cross-Border Marketing Mix and Exporter Performance. 26th Annual CIMaR Conference Consortium for International Marketing Research, Jun 2017, Florence, Italy. ⟨hal-02537649⟩
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