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La place de la formation à l’entrepreneuriat dans les programmes de MBA : une analyse lexicométrique des outils de communication

Abstract : Business schools are giving increasing importance to entrepreneurship in their course programs. The objective of this article is to appraise the nature of these training models through a lexicometric analysis of communication materials, including the presentation brochures and programs of the most internationally renowned Masters of Business Administration (MBAs). We show that entrepreneurship education is not central in MBA communication. An analysis by rank, however, shows that the concept of entrepreneurship is more embedded in top-ranking MBAs.
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https://hal.univ-lorraine.fr/hal-03582970
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Submitted on : Monday, February 21, 2022 - 3:25:41 PM
Last modification on : Saturday, April 16, 2022 - 3:36:39 AM

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Vincent Lecorche, Véronique Schaeffer. La place de la formation à l’entrepreneuriat dans les programmes de MBA : une analyse lexicométrique des outils de communication. Revue de l'Entrepreneuriat, De Boeck Supérieur 2021, 20 (2), pp.17-43. ⟨10.3917/entre.202.0017⟩. ⟨hal-03582970⟩

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