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Le contrôle des réseaux de franchise de service

Abstract : A franchise is defined as ?a system of marketing products and/or services?, (Code of Ethics). It is characterized by three essential elements : the provision of the franchisor's distinctive signs and trade-marks, in-house training, and supervisory services throughout the length of the contract. The franchisor grants the franchisee the right to operate a concept with the requirement that he comply with all the rules and procedures developed by the franchisor. This inter-organizational relation raises a particular interest with regard to the question of control because of two important aspects : the legal and financial independence of both parties as well as their economic interdependence. Our thesis focuses on the study of control and how it evolves throughout the franchise relationship. An exploratory study allowed us to propose a dynamic and global model of control based on the sequencing of the relationship in four phases as well as the implementation of multiple controls. To corroborate our findings, we carried out a double quantitative study of franchisors and franchisees involved in networks that market services. The results point to the existence of a dynamic approach to control throughout the relationship: with compliance verifications of operations that decrease gradually as the acquisition and mastery of know-how increases; with performance controls of the business oriented towards gaining efficiency through the provision of management tools; and with a social control that develops through the gradual integration of franchisees in the life of the network
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Submitted on : Thursday, March 29, 2018 - 11:53:32 AM
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  • HAL Id : tel-01748930, version 1


Catherine Pacreau Goullet. Le contrôle des réseaux de franchise de service. Gestion et management. Université Paul Verlaine - Metz, 2011. Français. ⟨NNT : 2011METZ001D⟩. ⟨tel-01748930⟩



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