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L'image publicitaire : lecture iconographique et interculturelle en classe de F.L.E. au Yémen

Abstract : The focus of this research is the teaching of French as a Foreign Language (FFL) in Yemen. This research is based on the assumption that foreign language classes are where two different cultures, i.e. the mother tongue culture and the foreign culture clash. In this context, I have attempted to renew the way cultural data is approached in language courses, thereby aiming to help students better understand and solve the ambiguity of "otherness". The method I have used depends on intercultural education with the view of developing the intercultural competence of the Yemeni students. This requires students to acquire four skills: self-awareness, learning awareness, knowledge and know-how. In this research, I have tried to concentrate on self-awareness, by aiming to encourage students to adopt a reflexive approach via analysis and interpretation in order to understand the target culture. With this in view I have used French and Yemeni publicity images as an educational means to train the students to take into consideration their thoughts, abilities of analysis and interpretation. The analysis of the publicity images I have used in this research concentrates not only on the socio-cultural features of the images, but also on their provocative and mercantile dimensions. This can play a role as a stimulant for the student's ability to engage in critical appreciation of himself and others. In order to validate this approach I have applied it in a FFL classroom with Yemeni students. This investigation was conducted as field work at the Department of French at the Faculty of Arts in Aden.
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Submitted on : Thursday, March 29, 2018 - 11:53:54 AM
Last modification on : Monday, March 9, 2020 - 11:33:21 AM

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  • HAL Id : tel-01748937, version 1



Huneida Bassouneid Bassouneid-Shukri. L'image publicitaire : lecture iconographique et interculturelle en classe de F.L.E. au Yémen. Linguistique. Université Nancy 2, 2008. Français. ⟨NNT : 2008NAN21023⟩. ⟨tel-01748937⟩



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