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L'Ethos dans l'Argumentation : le cas du face à face Sarkozy / Royal 2007

Abstract : In search of effectiveness and influence, every candidate who stands for presidential elections attempts to create and give to the audience a self-image consistent with the elector's expectations concerning a future head of state's profile. This attractive self-image created through discourse, called ethos in rhetoric, is an integral part of argumentation, as well as its other components, logos and pathos. Political discourse, as a vector of important stakes, constitutes the ground of identity construction par excellence. This work explores communication strategies in argumentation activity, and particularly in televised political debate. The data is constituted by the televised face to face of the 2nd of May 2007 between Nicolas Sarkozy and Ségolène Royal, at the eve of the second ballot of the French presidential election. What I propose in this work is to draw up the rules and mechanisms that govern the making of one's televised self-image by politicians, spin doctors, in order to achieve their ends. I propose to analyse, one by one, the linguistic tools that the two opponents use in order to give the audience a self-image consistent with an ideal presidential model, during the televised duel that we're studying here. In this way, having a better knowledge of what goes on behind the scenes of audiovisual rhetoric, the elector-televiewer becomes master of his decision and has the control of his choice and learns to beware of feelings and impressions inspired by the professionals of persuasion.
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Evi Kafetzi. L'Ethos dans l'Argumentation : le cas du face à face Sarkozy / Royal 2007. Psychologie. Université de Lorraine, 2013. Français. ⟨NNT : 2013LORR0053⟩. ⟨tel-01749740⟩

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