Repenser la Responsabilité Sociétale des Entreprises à travers une perspective de construction de sens : perceptions de 20 responsables RSE

Abstract : The aim of this research is to identify the contribution of sensemaking theory to the study of Corporate Social Responsibility (CSR). Therefore, we propose to bring out the meaning that actors attribute to socially responsible actions. For that matter, we seek to highlight the variety of sensemaking process that can lead to a variety of CSR representations. Our qualitative study consists in exploring in depth the sensemaking process of CSR. We have used crossing methodological perspectives: a lexical analysis, a thematic content analysis and finally a cognitive maps analysis. The results suggest four classes of discourse on CSR: responsibility to stakeholders (SK) and stakeholder mapping; moral and ethical behavior; sustainable development, certification and reporting; framing and implementing the approach. These results show the need to consider five dimensions of the sensemaking process of CSR: triggers, enactment process, selection process, communication process and adaptation process. From this study appear also five perceptions’ types of the sensemaking process of CSR: the global managers’ perception, the perception of public enterprises and organizations managers, the perception of Tunisian enterprises and organizations belonging to the ISO 26000 promotion program managers, the perception of private multinationals managers, and the perception of the manager of the Global Compact principles program.
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Theses
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http://docnum.univ-lorraine.fr/prive/DDOC_T_2014_0318_BOUTIBA.pdf
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https://hal.univ-lorraine.fr/tel-01751721
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Submitted on : Thursday, March 29, 2018 - 1:25:20 PM
Last modification on : Tuesday, April 3, 2018 - 12:11:41 PM

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  • HAL Id : tel-01751721, version 1

Citation

Rim Boutiba. Repenser la Responsabilité Sociétale des Entreprises à travers une perspective de construction de sens : perceptions de 20 responsables RSE. Gestion et management. Université de Lorraine, 2014. Français. ⟨NNT : 2014LORR0318⟩. ⟨tel-01751721⟩

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