Les critères de réussite d'un système d'intelligence économique pour un meilleur pilotage stratégique : Proposition d'un Modèle d'Évaluation de la Réussite d'un Système d'Intelligence Économique MERSIE

Abstract : More than a passing fad, Business Intelligence (BI) represents a crucial need for today's companies facing a highly complex, uncertain and competitive environment. Such environment characteristics are now usual due to the globalization, the rise of an Information Age and the spectacular development of Information and Communication Technologies (ICT). In our work, we consider a Business Intelligence System (BIS) as a strategic piloting system allowing companies to optimize their strategic behavior by establishing a freedom of action based at the same time on a preactive behavior that aims to prepare in advance the company to face anticipated environment changes and thus avoids being surprised by other competitors, a reactive behavior for acting quickly that avoids falling behind rivals, and a proactive behavior that allows to surprise the others by innovating and influencing the environment favourably to the company as well as taking control of the strategic decision and action time. Based on such considerations, we assume that a Business Intelligence System need to be evaluated in order to be able to succeed in strategic piloting and acquiring competitiveness. That's the reason we focus, in this research, on studying the critical success factor of a BIS and we propose a model, called MERSIE, for the BIS success evaluation that is based on a set of BIS key success factors which we aim to identify in this work. We propose to identify such BIS key success factors using a case study of strategic decision problem resolution in the Tunisian company "Hayet", the partner of the present work. Once a set of factors was built, we submitted it to the opinion of experts and consultants on BI to have enough enhancements on the final list of BIS success factors. The result made it possible to have a set of more than 70 validated BIS success factors that we have classified into 6 main classes : cultural factors, strategic factors, informational factors, individual factors, organizational factors and technological factors. The experimentation of such a model first concerned the Tunisian company "Hayet", and then on a selection of seven other Tunisian companies from diverse sectors of activity. First of all, the experimentation concerning the company " Hayet " had as objective to verify that the enhancement of the realization of the BIS success factors leads better success to the BIS. Secondly, the experimentation concerning a selection of of seven other Tunisian companies, allows us to focus on and to prove the correlation between the realization of the BIS success factors, their coherence and the competitiveness of such companies.
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Chedia Dhaoui. Les critères de réussite d'un système d'intelligence économique pour un meilleur pilotage stratégique : Proposition d'un Modèle d'Évaluation de la Réussite d'un Système d'Intelligence Économique MERSIE. Sciences de l'information et de la communication. Université Nancy 2, 2008. Français. ⟨NNT : 2008NAN21004⟩. ⟨tel-01752721⟩

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