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Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco

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https://hal.univ-lorraine.fr/hal-01375358
Contributor : Cerefige Ul <>
Submitted on : Monday, October 3, 2016 - 9:01:34 AM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-01375358, version 1

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Christian Dianoux, H Elbardai, Z Linhart. Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375358⟩

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