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https://hal.univ-lorraine.fr/hal-01375358
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- HAL Id : hal-01375358 , version 1
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Christian Dianoux, H Elbardai, Z Linhart. Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375358⟩
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