Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco - Université de Lorraine Access content directly
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Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco

H Elbardai
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Z Linhart
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hal-01375358 , version 1 (03-10-2016)

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  • HAL Id : hal-01375358 , version 1

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Christian Dianoux, H Elbardai, Z Linhart. Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375358⟩
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