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The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

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https://hal.univ-lorraine.fr/hal-01375361
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Submitted on : Monday, October 3, 2016 - 9:17:14 AM
Last modification on : Friday, February 11, 2022 - 12:09:01 PM

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  • HAL Id : hal-01375361, version 1

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Christian Dianoux, Zdenek Linhart, L. Vnouckova. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375361⟩

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