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https://hal.univ-lorraine.fr/hal-01375361
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- HAL Id : hal-01375361 , version 1
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Christian Dianoux, Zdenek Linhart, L. Vnouckova. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375361⟩
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