The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

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Communication dans un congrès
12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland
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https://hal.univ-lorraine.fr/hal-01375361
Contributeur : Cerefige Ul <>
Soumis le : lundi 3 octobre 2016 - 09:17:14
Dernière modification le : mardi 3 avril 2018 - 12:11:38

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  • HAL Id : hal-01375361, version 1

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Christian Dianoux, Zdenek Linhart, L. Vnouckova. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. 〈hal-01375361〉

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