The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries? - Université de Lorraine Accéder directement au contenu
Communication Dans Un Congrès Année : 2013

The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

Fichier non déposé

Dates et versions

hal-01375361 , version 1 (03-10-2016)

Identifiants

  • HAL Id : hal-01375361 , version 1

Citer

Christian Dianoux, Zdenek Linhart, L. Vnouckova. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375361⟩
35 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More