The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries? - Université de Lorraine Access content directly
Conference Papers Year : 2013

The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?

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hal-01375361 , version 1 (03-10-2016)

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  • HAL Id : hal-01375361 , version 1

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Christian Dianoux, Zdenek Linhart, L. Vnouckova. The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries?. 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland. ⟨hal-01375361⟩
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