Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study

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Communication dans un congrès
43rd annual conference EMAC 2014: Paradigm shifts & Interactions , Jun 2014, Valence Spain
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https://hal.univ-lorraine.fr/hal-01375813
Contributeur : Cerefige Ul <>
Soumis le : lundi 3 octobre 2016 - 15:30:36
Dernière modification le : mardi 3 avril 2018 - 12:11:46

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  • HAL Id : hal-01375813, version 1

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Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Björn Hüttel. Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , Jun 2014, Valence Spain. 〈hal-01375813〉

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