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Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study

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https://hal.univ-lorraine.fr/hal-01375813
Contributor : Cerefige Ul <>
Submitted on : Monday, October 3, 2016 - 3:30:36 PM
Last modification on : Monday, March 29, 2021 - 11:30:03 AM

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  • HAL Id : hal-01375813, version 1

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Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Björn Hüttel. Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01375813⟩

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