Skip to Main content Skip to Navigation
New interface
Conference papers

Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study

Complete list of metadata

https://hal.univ-lorraine.fr/hal-01375813
Contributor : Cerefige UL Connect in order to contact the contributor
Submitted on : Monday, October 3, 2016 - 3:30:36 PM
Last modification on : Friday, February 11, 2022 - 12:09:04 PM

Identifiers

  • HAL Id : hal-01375813, version 1

Citation

Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Björn Hüttel. Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01375813⟩

Share

Metrics

Record views

55