Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Björn Hüttel. Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study.
43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain.
⟨hal-01375813⟩