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Conference Papers Year : 2014

Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study

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hal-01375813 , version 1 (03-10-2016)

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  • HAL Id : hal-01375813 , version 1

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Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Björn Hüttel. Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study. 43rd annual conference EMAC 2014: Paradigm shifts & Interactions , EMAC, European Marketing Academy, Jun 2014, Valence Spain. ⟨hal-01375813⟩
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