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The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

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https://hal.univ-lorraine.fr/hal-01376607
Contributor : Cerefige Ul <>
Submitted on : Wednesday, October 5, 2016 - 12:36:29 PM
Last modification on : Wednesday, April 8, 2020 - 11:50:05 AM

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  • HAL Id : hal-01376607, version 1

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Sébastien Soulez. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study. 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France. ⟨hal-01376607⟩

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