The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study - Université de Lorraine Access content directly
Conference Papers Year : 2013

The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

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hal-01376607 , version 1 (05-10-2016)

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  • HAL Id : hal-01376607 , version 1

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Sébastien Soulez. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study. 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France. ⟨hal-01376607⟩
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