The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

Type de document :
Communication dans un congrès
6th International Research Days on Marketing Communications, Mar 2013, Nancy, France
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https://hal.univ-lorraine.fr/hal-01376607
Contributeur : Cerefige Ul <>
Soumis le : mercredi 5 octobre 2016 - 12:36:29
Dernière modification le : mardi 3 avril 2018 - 12:11:56

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  • HAL Id : hal-01376607, version 1

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Sébastien Soulez. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study. 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France. 〈hal-01376607〉

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