Conference Papers
Year : 2013
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https://hal.univ-lorraine.fr/hal-01376607
Submitted on : Wednesday, October 5, 2016-12:36:29 PM
Last modification on : Tuesday, September 12, 2023-2:14:15 PM
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- HAL Id : hal-01376607 , version 1
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Sébastien Soulez. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study. 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France. ⟨hal-01376607⟩
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