The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study - Université de Lorraine
Communication Dans Un Congrès Année : 2013

The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

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Economies et finances Gestion et management

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https://hal.univ-lorraine.fr/hal-01376607

Soumis le : mercredi 5 octobre 2016-12:36:29

Dernière modification le : mardi 12 septembre 2023-14:14:15

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Dates et versions

hal-01376607 , version 1 (05-10-2016)

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  • HAL Id : hal-01376607 , version 1

Citer

Sébastien Soulez. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study. 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France. ⟨hal-01376607⟩

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